It's a message from the federal government. About taxes. And labor rules.
How would you explain it?
"It" was the Work Opportunity Tax Credit, or WOTC "Watt-see"). WOTC could help veterans and other deserving people get a job -- if only they, and their potential employers, could learn about it in a way that didn't sound impossibly complicated.
Working with our client Social Policy Research Associates for the US Department of Labor, we at Boots Road decided to use animation and video to help make that happen.
Here's a one-minute animation we created. The goal was to motivate employers to take advantage of WOTC, while reassuring them that applying wouldn't be a big pile of paperwork: